Rich snippets — we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.
A few benefits of rich snippets include:
1) Drawing a user’s attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.
For companies leveraging content strategies, there’s an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. For instance, a “know” based query (informational search) that displays an author with a photo, name, and a link other articles they’ve written creates a feeling of trust and authority. It can also encourage them to click-through and read other
Article source: http://feedproxy.google.com/~r/seomoz/~3/QljUH54Shy0/a-visual-guide-to-rich-snippets
