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10 Lessons from a 100k Pageview Post

This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to us on www.branded3.com a few weeks ago – what essentially started as a rant [...]

Mozscape in the Wild: How The API is (and Could be) Used

Did you know that there are over 90 billion URLs are packed into our Mozscape API? That’s a lot of links. So many links, in fact, that it can be daunting to dream up all of the many ways that you could put those links to good use. When we originally built Linkscape (the predecessor [...]

Decoding Google’s Referral String (or, how I surviVED Secure Search)

Last week, I held a Mozinar outlining a method to extract SERP vertical — called Universal Search by Google — from Google referral strings. Since the Mozinar concluded, the number of people who have reached out with their own theories and ideas has been impressive. I want to post everything that I know here and [...]

The 3 Steps for Success in a Multi-device Search World

We live in a multi-device world, and if you’re still focused on improving your visibility, traffic, and conversions solely for desktop users, you’re losing a great opportunity. This gap, coupled with the fact that you’re probably staying behind your competitors and unconnected with your audience, is not great for business. Not convinced? Let’s see some [...]

APIs for Data-Driven Marketers

Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to APIs, one of the key methods for accessing 3rd-party data, and also a mini-directory of some of [...]

How to Move Rankings Up On Older, Existing Content

“Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to get a little down in the gritty details. Sometimes you’ve got a situation like this. Someone’s performed a search for air conditioners. You’re ranking number four. From an SEO perspective your real need is not, “Let me expand things [...]

Site Audits: Deliverables, Follow Up, and Implementation

You could be the best SEO in the world, with the best recommendations your clients ever seen; but if this information isn’t presented and communicated in the right way, the sad fact is that your hard work probably won’t change a thing. A couple of weeks back, Dan and I ran a very enjoyable Mozinar on [...]

Mozscape API Wiki Update

Greetings, Mozfolk! My name is Zach, and I’m a technical writer here at SEOmoz. We’ve consistently heard from you that Mozscape needs better documentation. I’m pleased to tell you: your requests have been granted! The Mozscape wiki just underwent a thorough update and review by developers, help teamsters, and testers. We incorporated your feedback from [...]

Mozscape’s Second May 2013 Index Is Live!

We’ve got new, delicious data for you! The second Mozscape index of the month is now live. Consume all the data with your favorite apps, including Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API. Below is the histogram with the crawl dates. Here are the metrics for this index: 90,641,413,665 (91 billion) [...]

Yin and Yang of Disavow

Image Credit: Vermin When Disavow first launched, many people felt like they were doing “Google’s job.” At first, I completely disagreed with that sentiment. I loved it. I needed disavow, and yes, Bing did get to it first! However, since Matt Cutts’ announcement of Disavow at Pubcon to present day, I have started to change my tune [...]